Customers and loyalty. Two sides of the same coin.
In today’s age of fierce competition, uncertain market conditions, and an information overload, organisations are struggling to keep afloat. Customers choose to shift brand loyalty for reasons hitherto unheard.
But what really gets the goat of an astute entrepreneur is a customer bidding good-bye due to a poor brand experience.
The need for personalised solutions.
Inbound Marketing is a business methodology that attracts customers by creating valuable content and experiences tailored to them. It aims to solve existing problems in a human and helpful manner.
One must understand that while getting the basic 4Ps right is imperative, it is equally critical if not more to build a Personalised Customer Experience for your product or service.
Image Source: https://be-perfect.co.uk/learning/post/how-can-you-take-personalisation-to-the-next-level
With the sharp insights and effective tools of Inbound Marketing, brands can create unique experiences at several touch-points for a particular customer. These experiences must be mapped to every customer’s individual journey from being a stranger to a brand champion.
An emotional connect in a digital world.
Lest we forget, at the end of every search engine and digital screen is a human being with real emotions. And Inbound is the key to unlocking their key parameters of satisfaction.